Your Health Tech Experience Partner For Patient-Centred Outcomes and Exceptional Care Delivery

At Nervure Partners, we collaborate with health tech startups to

• Improve Patient Experience and Engagement
• Enhance Quality and Efficiency of Healthcare Delivery‍
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The true power of health tech lies in its ability to humanize healthcare, making it more accessible, personal, and effective." – Eric Topol, Cardiologist and Digital Health Expert

How we use Design Thinking to humanise Healthcare and help you achieve your product goals

We believe every patient has a unique health journey. With over 15 years of cumulative expertise in understanding patient behaviour and building for the healthcare ecosystem, we design personalised experiences tailored to diverse user groups, including patients and providers.

Considerations in Designing Experience For Patients

• Inclusive and Accessible Design: Reaching All Patients Equally - ‍Meet Asha, a senior citizen with limited digital literacy, looking to book an appointment at her local clinic. She struggles with complex online forms and navigation which are traditionally offered by the healthcare ecosystem. Asha needs an interface that uses simple language and familiar icons so that she can understand each step and take the right action, along with large buttons for easy interaction. She also needs an intuitive design to guide her through the booking process, making it possible for her to access healthcare with ease. At Nervure Partners, we design healthcare platforms that are inclusive and accessible for all users, regardless of age, economic background, or digital literacy. We work with healthcare startups to create interfaces that are intuitive and user-friendly, reducing barriers and empowering patients like Asha to manage their health effortlessly. Thereby increasing patient engagement and ensuring that healthcare services are accessible to everyone, enhancing overall patient outcomes.
• Cultural Sensitivity: Respecting Diversity in Healthcare - Ahmed is seeking mental health support but feels hesitant to share with his friends, family and colleagues because of the stigma associated with mental health in his community. He finds a healthcare app that offers content in Arabic, as he is not well-versed in English. The app provides anonymous chat options with counselors, and resources such as articles and videos that address mental health topics from a culturally appropriate perspective, using familiar metaphors and culturally sensitive language. With such a platform, Ahmed feels he can trust the information and the people behind it, empowering him to take a step forward in his mental health journey without fear of judgment or stigma. At Nervure Partners, we enable brands to design healthcare products with multilingual support, localized content, and culturally aligned visuals and interactions. Our approach includes tailored interfaces, respectful language, and intuitive design elements that resonate with diverse user needs. This helps users like Ahmed feel comfortable and confident in accessing sensitive healthcare services, while enabling brands to foster trust and encourage more patients to seek mental health support, leading to improved well-being and greater engagement with healthcare resources.‍
• Enhancing Health Literacy: Making Medical Information Understandable - Maria is a patient who has recently been diagnosed with Type 2 diabetes. She feels overwhelmed by the complex medical jargon and strict dietary guidelines given by her doctor. When she uses a healthcare app designed with a focus on health literacy, she finds step-by-step explanations of her condition in simple language, interactive meal planners with visual portion guides, and clear tutorials on blood sugar monitoring. Personalized reminders for medication and check-ups are integrated seamlessly into her schedule, making it easy for her to stay on track. The app’s intuitive design and tailored features empower her to manage her diabetes confidently and effectively. At Nervure Partners, we work with brands to design healthcare products that prioritize health literacy by using clear language, interactive interfaces, and personalized educational content to empower users like Maria make informed decisions about their car. By enhancing health literacy, we help brands build trust, improve patient adherence to treatment plans, and foster a more engaged and proactive patient community.‍
• Transparent Design and Simplicity: Building Trust through Clarity - John, a patient managing multiple medications, is concerned about how his health data is being used. He hesitates to use digital health platforms because he doesn’t fully understand their privacy policies or the way his information is shared. When he accesses a healthcare app designed with transparency and simplicity in mind, he sees a clear, concise overview of how his data is collected, stored, and protected, using easy-to-understand visuals and language. With detailed consent options, he can control which data he wants to share and with whom, building his trust and confidence in using the product. At Nervure Partners, we empower brands to build trust through transparent and user-centered design. By demystifying data usage and enhancing user autonomy, we enable brands to foster a secure and trustworthy digital health experience that patients can confidently rely on.

Considerations in Designing Experience For Healthcare Providers

• Role-Specific Designs Interfaces: Empowering Healthcare Professionals with Tailored Tools - Dr. Mehta, a cardiologist, needs quick access to diagnostic reports and patient health records during her consultations, while Nurse Anjali manages multiple patient workflows and medication schedules. When their digital products are tailored to their specific roles - Dr. Mehta’s dashboard providing instant access to patient history and diagnostic data, and Nurse Anjali’s interface optimized for tracking vital signs and medication administration - their efficiency is enhanced, and cognitive load is reduced, allowing them to focus on delivering high-quality patient care, even within time constraints. We design healthcare product flows and interfaces tailored to the distinct needs of each role, from streamlined diagnostic tools for doctors to integrated care management systems for nurses. By understanding and addressing the unique workflows of various healthcare professionals, we help improve efficiency and support better decision-making across the care continuum. Our role-specific designs improve workflow efficiency, reduce errors, and increase provider satisfaction, ultimately enhancing patient outcomes and operational productivity.
• Adaptable Design: : Ensuring Seamless Performance Across Diverse Settings - Dr. Sharma, an emergency room physician, needs a mobile interface that prioritizes speed and clarity, offering instant access to patient vitals and emergency protocols during high-pressure situations. Priya, the Chief Medical Officer, depends on a desktop dashboard that visualizes hospital-wide data, enabling her to monitor patient flow and resource allocation efficiently. Each of them requires a tailored user experience—Dr. Sharma’s needs mobile design optimized for rapid data entry and real-time updates, while Priya’s desktop setup requires comprehensive, high-level insights through intuitive data visualizations. This device-specific UX is needed for both professionals to perform their roles effectively, enhancing their ability to make critical decisions under pressure. At Nervure Partners, we craft healthcare solutions that adapt seamlessly across devices and can adapt to different work environments different stakeholders work in, optimizing the user experience for each context. By integrating context-aware design principles and device-specific UX patterns, we empower healthcare professionals to access relevant information effortlessly and provide care effortlessly, regardless of their setting or device. Our adaptable design approach enhances the user experience across all touchpoints, improving workflow efficiency, supporting timely decision-making, and enabling them to deliver optimal care.
• Context-Aware UX: Delivering the Right Information at the Right Time - Alex, a lab technician, needs real-time alerts and automated guidance for critical test samples. Dr. Kapoor, a primary care physician, requires an integrated view of these results, combined with the patient’s medical history and treatment guidelines. Each needs precise information suited to their context—Alex benefits from streamlined workflows, while Dr. Kapoor uses a holistic interface for informed decision-making. We design context-aware healthcare solutions that dynamically adapt to user needs, presenting the right data and workflows based on the task and role. Context-aware UX reduces cognitive load, minimizes errors, and improves clinical outcomes by delivering relevant information precisely when and where it’s needed.‍
• User-Centered Communication: Streamlining Collaboration for Better Care - Amit, a social worker, manages complex cases involving multiple specialists, therapists, and caregivers. Communication often becomes fragmented, leading to care delays. Amit needs a platform to securely share patient updates and care plans in real time, while Dr. Patel, a specialist, requires instant access to this information through a shared Electronic Health Record (EHR) system and the ability to provide feedback or adjust treatment as needed. Imagine if their digital platform could centralize all communications, integrate clinical data, and trigger automated follow-ups, ensuring everyone stays aligned on the patient’s care plan. At Nervure Partners, we design healthcare products with user-centered communication tools that improve coordination, and deliver more cohesive patient care. Our intuitive, context-aware interfaces present complex data from shared EHRs in an easily digestible format, minimizing cognitive load and enabling teams to focus on providing the best possible care.‍
• Flexible Design: Adapting Interfaces to Dynamic Healthcare Needs - During a sudden influx of patients, Dr. Verma, an ER physician, needs to quickly prioritize critical cases while still monitoring other patients. He requires a digital product that lets him adjust his dashboard in real-time, highlighting high-priority cases and customizing views to focus on essential data. He needs this flexibility to adapt swiftly to changing circumstances, ensuring that all patients receive the attention they need, even in high-pressure situations. At Nervure Partners, we design healthcare products with adaptive interfaces and configurable dashboards with responsive controls to empower healthcare professionals like Dr. Verma to dynamically manage their workflows and respond to fluctuating demands effectively and maintain high standards of patient care.
  

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How do we Design Empathetic, Outcome-Driven Healthcare Experiences

• Conducting Persona-Centred Research for Delivering Personalised, Relevant Experiences
  We begin by thoroughly understanding each user persona, creating detailed profiles and journey maps that reflect their specific needs and behaviors. This ensures that our designs are not only user-centric but also aligned with the unique challenges and expectations of diverse user groups. By focusing on real-world use cases, we help startups create products that resonate with their target audience, increasing user engagement and satisfaction.‍

• Following Outcome-Driven Product Design Approach for Delivering Enhanced Care
  Our design decisions are guided by clear, measurable outcomes that directly impact user experiences and health results. We collaborate with startups to define these goals early in the process, ensuring that every feature and interface element is purposefully designed to improve patient care and operational efficiency. This outcome-driven approach accelerates product-market fit and supports scalable growth.‍

• Prioritising Empathy to Address Emotional and Practical Needs
  We embed empathy into every aspect of the design process, from initial research to final implementation. By understanding the emotional and practical challenges users face, we create intuitive, user-friendly experiences that build trust and encourage adoption. For startups, this means developing solutions that not only meet functional requirements but also foster deeper connections with users, driving loyalty and long-term success.‍‍

• Following Continuous Design Cycle Launch-Learn-Evolve
  Design is not a one-time event but a continuous cycle. We help startups launch products quickly, gather actionable insights from L1 metrics and user feedback, and evolve the design to better meet user needs and business goals. This iterative process ensures that products remain relevant, effective, and competitive in a rapidly changing healthcare landscape.

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Collaborating to Shape the Future of Health Tech

Together, we can innovate and build transformative healthcare solutions that enhance user experiences, streamline processes, and improve outcomes across key areas:

• Wellness & Fitness: Seamlessly integrate wellness into daily routines, fostering long-term engagement and healthier lifestyles.
• Insurance: Streamline the claims process with user-friendly systems that enhance customer satisfaction through efficiency and security.
• Mental Health: Build trust with empathetic, intuitive platforms that encourage consistent use and support mental well-being.
• Nutrition & Lifestyle: Motivate sustained healthy habits with engaging apps and platforms that inspire lasting lifestyle changes.
• Medicine Delivery: Simplify access to medication with user-friendly, secure delivery systems that ensure timely and convenient service.
• Telemedicine & Remote Monitoring: Expand access to care with tele-health solutions that enable seamless remote consultations and monitoring.
• Hospital Management: Optimise hospital operations with comprehensive systems that enhance efficiency and the quality of care.
• Electronic Health Records (EHR): Improve data management and interoperability with intuitive EHR systems that support better care coordination.
• Regulatory Compliance: Ensure compliance with tools that integrate automated documentation, real-time alerts, and secure data handling into daily workflow

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Empowering Healthcare Journeys with Behavioural Change Solutions

At Nervure Partners, we have built a suite of innovative products designed to enhance every step of the healthcare journey:

• Prescription Digitisation: To streamline the prescription process with error-proof interfaces for digital Rx creation and digitisation, reducing the risk of mistakes and enhancing accuracy.
• Patient & Caregiver Online Systems: To empower patients and caregivers with intuitive platforms for managing prescriptions, including easy refill requests, OTC ordering, seamless booking of lab tests and surgery.
• Patient Adherence Solutions: To strengthen adherence by providing personalised reminders and tailored recommendations, ensuring patients consistently follow their prescribed treatment plans for optimal health outcomes.
• Educated Medication Substitution: To simplify the substitution process by educating patients on the correct use of alternative medications, including understanding salt compositions and generic options, to maintain continuity of care without compromising effectiveness.
• Learning & Education: To provide reliable, accessible drug information and potential drug interactions to consumers and healthcare professionals, helping them make informed decisions about medication use. ‍
• Fulfilment & Logistics: For timely medication delivery and home sample collection  for diagnostics tests with optimised logistics, offering a smooth, reliable experience that keeps patients on track with their treatments.‍
• Solutions for Doctors: To empower healthcare professionals with advanced digital tools that streamline workflows, enhance communication with patients, and improve overall care delivery.

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Healthcare Areas we are excited about

At Nervure Partners, we are passionate about advancing healthcare in the following critical areas, which we believe are pivotal for the future of health and wellness:

• Interoperability
• Poly-Pharmacy
• Unified Patient Healthcare System (NHS)
• Preventive Care

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Our transparent Design Process:

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We focus on creating experiences that are impactful for your business and seamless for users, ensuring success post-launch.
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Support for Development and Testing

• Continuous Support: We stay with you throughout the development phase, providing ongoing support to ensure the design vision is accurately implemented. This hands-on approach significantly reduces the risk of deviations from the original design intent.
• Frequent Design Quality Control (QC): Regular QC checks are integral to our process, enabling us to catch and correct potential issues early. This not only saves time and resources but also ensures the product meets high-quality standards before it reaches your users.
• Adjustments for Feasibility Challenges: We understand that technical feasibility challenges can arise unexpectedly. Our team is agile and ready to make necessary adjustments, ensuring that the design remains viable and practical.

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Product Launch and post Launch Tracking

• Ensuring Product Reach: We don’t just launch products; we ensure they reach and resonate with your target users. This strategic approach maximizes initial engagement and user adoption.
• Data-Driven Next Steps: Post-launch, we analyze both quantitative data (like user metrics) and qualitative feedback to recommend actionable next steps. This data-driven approach ensures that your product evolves based on real-world insights.
• Fast Followers Improvement List: At delivery, we provide a “fast followers” improvement list, which guides post-launch enhancements. This proactive planning helps maintain your product’s competitive edge in the market.
• Market Fit Tracking: We rigorously track key data metrics to evaluate your product’s market fit, ensuring that it not only meets but exceeds user expectations.
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Nervure Partners Core Design Principles for Healthcare Excellence

• Prioritising Inclusivity and Accessibility: We design experiences compliant with accessibility standards like WCAG (Web Content Accessibility Guidelines).
• Delivering Data Privacy and Security: We prioritise transparency in every solution that we create, empowering users through easy and intuitive data control, educating users and designing for consent and awareness.
• Bringing Behavioural Change: We focus on creating designs that are not only functional but also engaging, encouraging users to embrace new technologies and workflows through intuitive interfaces and clear, actionable insights.
• Adhering to Regulatory Compliance: At Nervure Partners, we collaborate closely with teams to build solutions that carefully consider healthcare regulations like HIPAA and GDPR, ensuring innovation and full compliance.